Socialympics 2012

As my colleague, Pam Flores, wrote a few weeks ago, many have dubbed the 2012 Olympic Games the Socailympics. Why? Because social media will be as prevalent at the 2012 games as bad blazers and white pants. (Really, don’t get me started.) Currently, Facebook has about...

Too Many Charts, Not Enough Insight

Yesterday I was talking with a new client about our firm’s social listening program. Before I could begin explaining our approach, she stopped me and said, “I can’t take any more charts and graphics or 50- page reports!” I told her I couldn’t agree more. Listening has...

Social Networking for Employees

“It might be a distraction.” “It is more of a social tool than something that will benefit the company.” Enough! The arguments against employee social networks are as out-of-date as Myspace. If you have not taken the plunge, here are four more reasons you should...

Get the Message

A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the members of the church engaged in traditions for their religious community...

Facebook and the “Close” Factor

  A few weeks ago, the folks at Pew Internet released a study: Social Networking Sites and Our Lives. The study comes on the heels of recent claims that social networks have a negative effect on our ability to trust and connect with others both online and...