by Brian Costea | Aug 28, 2012 | Community
In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best...
by Brian Costea | Apr 19, 2012 | Content
Content Marketing is a hot topic. Everyone wants to know how they can deliver and amplify great content that their customers will engage with. Here at ComBlu, we’ve analyzed why marketers need to act like publishers, develop systemized approach to content ideation,...
by Brian Costea | Feb 28, 2012 | Content
I was out at Sunday brunch last week and a question struck me: Is brunch really brunch if it’s not a buffet? The answer is no. The point of brunch is that you get to try a little of each thing. You wouldn’t order a full serving of huevos rancheros, a burger and fries...
by Brian Costea | Nov 8, 2011 | Community, Content
At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...
by Brian Costea | Aug 23, 2011 | Content
Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was easily transitioned to the social Web via YouTube, podcasts and blogs....
