You can’t measure that!

I’d be willing to bet dollars to doughnuts that every brand out there starts off looking at measurement in the same way: Measuring ROI of their social programs. In fact, brands get so consumed in this one particular measure, that they forget about what’s really...

Designing for Mobile Engagement

Mobile consumption is steadily on the rise and according to Quantcast it still only accounts for less than 5% of all global web consumption, with slightly less in the U.S. With that being said, community designers seem to be making one of two mistakes when thinking...

SXSW Interactive Highlights – March 13th

After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together because the SXSW panels on Sunday were just as great as the ones...

SXSW Interactive Highlights – March 12th

Being a newbie to SXSW I wasn’t exactly sure what to expect. Don’t get me wrong, I was fully prepared for all of the crazy parties, hoards of people and all of the weirdness that Austin has to offer. It was the interactive panels, breakout groups and sessions that I...

Microsoft Outlook 2010 Goes Social

Microsoft has officially released the Microsoft Office 2010 Beta to the public and I could not wait to install it.  After all, ComBlu did put together a private community for Microsoft advocates to beta test and collaborate around the new suite.  So let’s just say...