by Jennifer Voisard | Dec 15, 2009 | Content
I sit on the Word of Mouth Marketing Association’s (WOMMA) Research and Measurement Council. Over the last year we had the very important task of defining key measurement models fundamental to determining Word of Mouth Marketing (WOMM) impact and ROI. I am happy to...
by Steve Hershberger | Dec 7, 2009 | Content
Recently, the marketing executives interested in word of mouth marketing, viral marketing, social media and [insert your favorite term du jour here] met in Las Vegas to ponder the state of the industry and learn a few things about how to engage with customers more...
