by Kathy Baughman | Feb 14, 2017 | Thought Leadership
While creating the ComBlu Thought Leadership Maturity Model and Assessment Tool, we surveyed a handful of organizations that aspire to produce great thought leadership. This post shares some of the insights from the group and the implications of what they told us....
by Kathy Baughman | Feb 7, 2017 | Thought Leadership
In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I referenced a scorecard that helps organizations determine their readiness across several...
by Kathy Baughman | Jan 31, 2017 | Thought Leadership
Today, many organizations look at thought leadership as a way to differentiate its content. While seemingly a reasonable objective, in reality thought leadership is not a content strategy. It is a cultural imperative inside organizations committed to innovation and...
