by Cheryl Treleaven | Jun 14, 2016 | Content
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the shared vision of most. These same CMOs did not have as much clarity,...
by Cheryl Treleaven | Apr 25, 2016 | Content
90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales cycles and deepen affinity. By definition, content...
