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Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

by Jennifer Voisard | Jun 20, 2019 | Content Strategy

What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can apply the same thinking to your content strategy. As discussed in my...

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