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Modern Marketing Skills—Emerging Competencies in an AI World

by Cheryl Treleaven | Mar 6, 2018 | Content

Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and...

Platform Sprawl: Growing Issue for Brand Publishers

by Cheryl Treleaven | Feb 10, 2015 | Content

Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...

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