haystackCreating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing executives are realizing that both their roles and their organizations need to become something entirely new. In order to deliver highly personalized experiences across digital, mobile and social marketing channels to meet their customer’s needs, they are becoming brand publishers. This ensures that content is created and managed in a systematic and scalable manner. And, it means the CMO and their CIO partners need to transform outdated processes, add new resources and skill sets and select the right MarTech platform solutions to meet their enterprise growth goals.

Marketers are loathe to admit they are not up to this challenge but study after study show that too many programs are simply not performing well. These findings from a forthcoming study commissioned by Forbes Insights and conducted by The Brand Publishing Institute illustrate the problem:

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To help solve these problems, there has been an unprecedented number of new technology solutions and platforms emerging. Finding the right set of solutions for your organization can be overwhelming.

In this very detailed infographic from Growthverse, over 800 firms are indexed to meet the following marketing needs.

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market problems

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The site does not yet have a Yelp like recommendation, but thanks to the hard work of Kobie Fuller of Accel and Jascha Kaykas-Wolff CMO of Mozilla, researching potential solutions has gotten easier with options aggregated and organized into an easily searchable database.

So, as you plan to initiate or refine your content marketing process, there is a great place to start. While finding you r solutions needle in this ever-growing content marketing haystack is a daunting task, here’s a great place to start your journey.  Good luck.

 

Cheryl Treleaven
Cheryl Treleaven

Principal

Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.

Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.

Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.