THE CMO'S GUIDE TO PERSONALIZATION

92% of CMOs interviewed for the Forbes Publish or Perish Report believe that personalized experiences will drive value, shorten sales cycles and deepen affinity.

This guide helps organizations just beginning their quest for content personalization. It offers an overview of the pain points that CMOs and their teams grapple with as well as common sense tips for breaking down the process into digestible steps.

Chapters include:

Individualized Experiences

This chapter defines five different types of personalization and delineates the type of information needed to execute the strategy.

Pre-personalization

This chapter discusses the various steps that brands need to take before they can launch a personalization strategy.

The “Rush to Scale”

This chapter presents a “press pause” approach before purchasing new technology.