BPI PRESENTS: TEN STEPS TO BUILDING A BRAND PUBLISHING CENTER OF EXCELLENCE
Conversations about content strategy and operations focus on the same issues and challenges, regardless of company size or industry.
When it comes to building and executing on content strategy, we have seen four recurring themes play out in different sized organizations across many industries. Elevating the Content Conversation reflects what we’ve heard from marketing leads over the years as they struggle with:
- Streamlining content operations
- Facilitating collaboration between teams
- Understanding the content needs and preferences of their targets at different stages
- Creating quality and relevant content
We call this the “manual labor” of content. While the benefits of automation are promising, they won’t be realized unless the right foundational elements are put into place first. Each section of this eBook explores a common scenario and offers tips and techniques for those of your that direct, influence, create and distribute content for your organization.
ComBlu’s goal is to help evolving marketing teams develop a shared roadmap and drive a common framework across siloed functions and business units, so that they can scale, automate and eventually innovate.
Download your copy today!