Content Supply Chain: A free eBook that tells brands how to treat your content like an asset, grow its equity and maximize content ROI.

Brands today are de facto publishers. Building content equity requires discipline and rigorous process, which can be daunting. Content Supply Chain parses the process into doable actions and describes a system for connecting the dots. Its impact can be enormous:

  • Drive revenue
  • Expand the social graph of content along the decision journey
  • Optimize staffing and maximize resources
  • Build strong content partnerships
  • Amplify content exponentially
  • Create high value, high-performing content
  • Ensure relevance and timeliness
  • Track content performance against business KPIs



Content Supply Chain introduces the concepts of content equity and content supply chain, provides a content strategy playbook and outlines the supply chain execution plan.