Content Innovation: Advanced Formats for Delivering the Optimal Engagement for Complex Tasks and Decision Journeys
PDFs of long-form content tend to be the default button of B2B content marketers. Much of this content is heavily text-based and does not align with content needs and preferences of specific decision makers. In the B2B world, understanding the content consumption behaviors of the full buying center is essential.
Creating innovative content formats that stimulate understanding and resonate with multiple decision-makers turbo-charges content marketing successes. This presentation gives a framework for building a content roadmap that goes beyond the PDF.