Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.

Read the study to:

  • Learn strategic ways to move beyond the basics of engagement
  • Discover what the top 10 brands are doing right
  • Get key industry-specific findings and peer comparisons
  • Stay abreast of the latest engagement trends

Combining hard numbers with human analysis, the State of Social looks at 70 global consumer brands across eight industries, tracking 342 social channels to determine how strategic and effective brands are across their social ecosystems.

The study showed that:

  • 98% of brands are still stuck in broadcast mode, pushing content rather than truly engaging
  • The vast majority of brands struggle to make a real impact via social
  • Brands showed some improvement in certain aspects, but it’s still not enough to stay relevant
  • Stay abreast of the latest engagement trends