The State of Online Branded Communities 2011
The Third Annual “State of Online Branded
Communities” Report is Now Avaliable
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ComBlu’sstudy of 92 companies and 251 communities shows some progress in engagement but still an alarming lack of adoption of key best practices.
- Content practices not as high as expected
- Significant increases in engagement
- Some integration of gamification cross properties
- More communities with multiple pillars of engagement
- Little mobile integration
- Lack of recommendation engines
- Low adoption of rewards/recognition
- Few advocate programs
- Highest use of advocates
- 100% adoption of 80% of the best practices
- Deeper, more meaningful engagement
- Great use of content best practices
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