The State of Online Branded Communities 2011


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The Third Annual “State of Online Branded
Communities” Report is Now Avaliable


ComBlu’sstudy of 92 companies and 251 communities shows some progress in engagement but still an alarming lack of adoption of key best practices.


  • Content practices not as high as expected
  • Significant increases in engagement
  • Some integration of gamification cross properties
  • More communities with multiple pillars of engagement

  • Little mobile integration
  • Lack of recommendation engines
  • Low adoption of rewards/recognition
  • Few advocate programs


  • Highest use of advocates
  • 100% adoption of 80% of the best practices
  • Deeper, more meaningful engagement
  • Great use of content best practices