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ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY

August 12, 2021
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to content strategy. In the analysis, it shows that after successfully pivoting during the pandemic content teams remain in “triage mode”. What is causing this? Their [...]

Continue Reading: ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY