The People Channel

One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...

Content is a Strategy

Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...

Facebook and the “Close” Factor

  A few weeks ago, the folks at Pew Internet released a study: Social Networking Sites and Our Lives. The study comes on the heels of recent claims that social networks have a negative effect on our ability to trust and connect with others both online and...

Social Road Mapping

Making decisions in isolation is rarely a good idea especially decisions that impact other people. Let’s review a few possible scenarios, both big and small and see the cause and effect of isolated decision making. Isolated Decision 1:  You stop at the fireworks store...