by Cheryl Treleaven | Aug 17, 2011 | Community, Content, Thought Leadership
It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so far. A little background first. What distinguishes our study is its focus on...
by Cheryl Treleaven | Aug 10, 2011 | Content, Thought Leadership
One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...
by Cheryl Treleaven | Aug 2, 2011 | Content
Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...
by Colleen Nolan | Jul 19, 2011 | Community
A few weeks ago, the folks at Pew Internet released a study: Social Networking Sites and Our Lives. The study comes on the heels of recent claims that social networks have a negative effect on our ability to trust and connect with others both online and...
by Steve Hershberger | Jul 5, 2011 | Content
Making decisions in isolation is rarely a good idea especially decisions that impact other people. Let’s review a few possible scenarios, both big and small and see the cause and effect of isolated decision making. Isolated Decision 1: You stop at the fireworks store...