The Social Hops of a Family Trauma

When people ask about my holidays, I tell few people the truth. If they know me well, then they followed my time between Thanksgiving and the New Year on Facebook or through good old fashioned face-to-face communication and email. It all started the day after...

“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...

Making the Case

  It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...

Giving Back…Socially

A couple of weeks ago, I had the opportunity to participate in a local career fair sponsored by The Center for Working Women, one of many services offered by Housing Opportunities for Women, that helps local disadvantaged women overcome barriers to employment and...

Get the Message

A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the members of the church engaged in traditions for their religious community...