by Steve Hershberger | May 22, 2012 | Content, Thought Leadership
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...
by Jennifer Voisard | Apr 3, 2012 | Community, Content, Thought Leadership
Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities Study. It is hard to believe that we have been on this journey for four...
by Steve Hershberger | Mar 27, 2012 | Content
Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
by Cheryl Treleaven | Mar 6, 2012 | Content, Thought Leadership
I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been around since the cave dwellers.“Modern day” content marketing began in 1895...
by Pam Flores | Feb 21, 2012 | Community
ComBlu was recently asked to help a client in the technology industry develop an approach for extending its successful U.S.-based feedback community into a variety of international markets. Intrigued by the assignment, we decided to back up and do a little research...