by Cheryl Treleaven | Nov 7, 2012 | Community
ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within their overall social ecosystem. Readers of the previous three years of...
by Steve Hershberger | Oct 30, 2012 | Content, Thought Leadership
On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference occurring today and one that most marketers have never heard of. For the...
by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
by Cheryl Treleaven | Jun 26, 2012 | Content, Thought Leadership
A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...
by Pam Flores | Jun 13, 2012 | Community
My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of the competitions, athlete personal interest stories, and news from...