by Cheryl Treleaven | Jul 9, 2013 | Content
Midyear Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for 2013 in marketing strategy, content strategy, analytics and a few other...
by Steve Hershberger | Jun 4, 2013 | Content
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking this fact at face value, let’s take a different look at the role...
by Cheryl Treleaven | Feb 14, 2013 | Content
In the flurry of predictions for hot marketing trends in 2013 and beyond, you’d be hard pressed to find a story that didn’t include content at its core. Whatever the context – delivered via digital, social, or mobile; designed for demand gen or ongoing customer...
by Cheryl Treleaven | Feb 5, 2013 | Content
By now, everyone knows all the mantras about content: · Content is the new “social.” · Content is the core asset of social marketing. · Brands are publishers. · Content is today’s marketing “rock star.” · Brands need content at the right place at the right time...
by Steve Hershberger | Jan 30, 2013 | Thought Leadership
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...
