Coming Soon: 2010 Research Report

  We just completed analysis of the data from our second annual “State of Online Branded Communities” study. This year, ComBlu researchers scored 78 brands and joined 241 communities. We also “liked” hundreds of FB pages, followed brands on Twitter and...

A fine lad, indeed

  My mom just turned 88 and is more tech-savvy than most of her contemporaries. She’s a whiz at on-line research and shopping, and has a slew on blogs she looks at regularly. (Don’t ask about her pass along tendencies; she forwards lots of chain emails!) She and...

Reputation portability

If you had a great reputation as an expert in something, you probably worked hard to earn it.  Doesn’t matter if its computers or cooking. What if that reputation didn’t matter?  What if every place you went was like the first day of school?  You had to start over to...