Does content value drive brand value?

For many of us, the line between online and off has disappeared.  Bandwidth is relatively cheap, public hotspots are almost ubiquitous and mobile technology and infrastructure is rapidly catching up to the hype. I can’t think of a time in the last two years when I...

The “Community” Community

  Community 2.0: A Shared Experience with a Common Purpose.   It’s all about the headline. Like my colleague Cheryl Treleaven reported last week, the ComBlu crew spent some quality time at Community 2.0. It was a small, intimate affair that spanned lots of...

On Being Awesome

I had heard good things about the Community 2.0 conference in prior years, so despite how crazy it was at the office, I decided to join a small ComBlu contingent and head out to Boston last week. It didn’t disappoint. Here are a few key takeaways from a Social Media...

Designing for Mobile Engagement

Mobile consumption is steadily on the rise and according to Quantcast it still only accounts for less than 5% of all global web consumption, with slightly less in the U.S. With that being said, community designers seem to be making one of two mistakes when thinking...