by Brian Costea | Oct 14, 2009 | Community
In the past 6–8 months, I’ve been asked the same question about a dozen times from clients and colleagues. What platform should I build my community on? This seemingly harmless question can spark hours of discussion and debate. If you’re planning on starting an...
by Steve Hershberger | May 27, 2009 | Community
Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this? Simple. If you can not articulate and defend the value your community is delivering to your organization (note I don’t say brand), you do not know the...
by Steve Hershberger | May 22, 2009 | Community
Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA). Keep in mind, the metrics I am sharing are only the tip of the iceberg of what can and should be measured to effectively...
