by Brenda Todd | Jun 16, 2014 | Community
After the longest winter ever, summer has finally arrived! Depending on the type of community you are managing, the summer months – and their natural distractions – could have a very real impact on your community engagement levels. Families go on vacation and people...
by Cheryl Treleaven | May 13, 2014 | Content
The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new disciplines and new content. Because I was asked to introduce several...
by Cheryl Treleaven | May 6, 2014 | Thought Leadership
High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us real-world perspective on what this generation values, recent reports from...
by Pam Flores | Feb 18, 2014 | Community
The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected athletes, their fans and the media in ways they never had before. Two years later in...
by Cheryl Treleaven | Dec 3, 2013 | Community
Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to different people and organizations. I discovered this when I was having detailed...