by Cheryl Treleaven | Jul 25, 2017 | Content
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – digital & physical, delivered directly through their staff or...
by Cheryl Treleaven | Jun 13, 2017 | Content
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...
by Cheryl Treleaven | Apr 18, 2017 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to help companies evaluate their organizational and operational...
by Cheryl Treleaven | Mar 21, 2017 | Content
Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also append additional data through third-party sources and by connecting...
by Jennifer Voisard | Dec 8, 2016 | Content
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the minds of our readers: thought leadership, digital transformation,...
