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Tag Archives for: content

Pre-Personalization Is a Thing: Part Two

90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales [...]

 

How Content Marketing Is Changing How Associations Master their 3 ‘R’s

Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their specific [...]

 

Why WOMMA: Kathy Baughman

This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought [...]

 

Pre-Personalization Is a Thing

Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The [...]

 

Topic Modeling Tips to Keep Your Content Relevant

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many [...]

 

Influencers Are a Thing………A Big Thing

Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing [...]

 

Content Through the Eyes of the CMO

Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and [...]

 

It Takes Marketing Leadership to Drive Sales Transformation

This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers [...]

 

Needle in a Haystack

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]

 

Finding the Stories That Need to Be Told

Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: [...]