by Cheryl Treleaven | Nov 12, 2013 | Community, Content
There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you parse what you need, you will most likely not be happy with the result. Want it...
by Brendan Jackson | Oct 24, 2013 | Content
It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically bash one of their competitors products online. I wouldn’t be...
by Cheryl Treleaven | Sep 10, 2013 | Content, Thought Leadership
Thanks to Michael Brenner of SAP for allowing us to re-post my guest column on his blog, B2B Marketing Insider, which appeared on September 3, 2013 Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with...
by Colleen Nolan | Aug 20, 2013 | Content
Like many writers, each time I sit down to develop content for our blog, I push myself to offer something new, insightful and relevant. We’ve all read bad blog posts – and no one wants to author one. And while I only occasionally have to rise to the challenge of...
by Brian Costea | Jul 24, 2013 | Community, Content
Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program. In theory, this is an interesting concept and I agree that a top-level...
