by Colleen Nolan | Aug 25, 2014 | Community, Content
As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this area always focuses on two objectives: uncovering emerging...
by Cheryl Treleaven | Aug 12, 2014 | Content
By now, it’s a well-accepted concept that buyers have deep product knowledge and are well-versed in their potential benefits long before the formal sales process begins. And, there are lots of eyeballs looking at the pre-purchase data all wanting different degrees of...
by Cheryl Treleaven | Aug 4, 2014 | Content
Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer and their needs, which is ever-changing and dynamic. The second is how you...
by Jennifer Voisard | Jul 22, 2014 | Content
Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy. Now, obviously real people do not consider themselves to be on a...
by Cheryl Treleaven | Jul 21, 2014 | Community
This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community members are stretched thin with little time and budget to devote...