by Cheryl Treleaven | Aug 11, 2015 | Content
It’s that time of year. Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off. For marketing pros, digital and social leaders, and content strategists, there are lots of...
by Cheryl Treleaven | Jun 30, 2015 | Content
Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview another 15 about the role content plays in meeting their business objectives....
by Cheryl Treleaven | Apr 13, 2015 | Content
Disruptive business models and the sharing economy have already changed how we buy, sell and pay for goods and services, travel across cities, plan and book vacations, and consume all forms of entertainment from listening to music, reading magazines and books,...
by Cheryl Treleaven | Mar 3, 2015 | Content
The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for underperformance on them. Content, which should be a bridge between the two,...
by Cheryl Treleaven | Feb 10, 2015 | Content
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...
