by Jennifer Voisard | May 14, 2013 | Content
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone....
by Pam Flores | Apr 17, 2013 | Content, Thought Leadership
Thought Leadership Versus Content Marketing—One and the Same? Everywhere you turn today in our industry, people are talking about content marketing. Content initiatives have taken on a life of their own—with good reason—as brands are working to improve their content...
by Cheryl Treleaven | Feb 14, 2013 | Content
In the flurry of predictions for hot marketing trends in 2013 and beyond, you’d be hard pressed to find a story that didn’t include content at its core. Whatever the context – delivered via digital, social, or mobile; designed for demand gen or ongoing customer...
by Cheryl Treleaven | Feb 5, 2013 | Content
By now, everyone knows all the mantras about content: · Content is the new “social.” · Content is the core asset of social marketing. · Brands are publishers. · Content is today’s marketing “rock star.” · Brands need content at the right place at the right time...
by Peter Duckler | Jan 31, 2013 | Content
“Take me with you.” If I could fit my friends, family and colleagues in my suitcase, I would, but to avoid exorbitant fees for overweight luggage, I rely instead on my favorite social networks to share real-time star sightings, emerging new talent and film...