Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

Engagement is just another word

  At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At [...]

Evolve or be left behind.

Honesty and transparency. From a customer’s point of view, these two words are essential for a great experience from original research, to purchase to consumption. We want what we think we are [...]

Is it really good or only relatively good?

  I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program [...]

Dell and Twitter: Bada-ching!

There is a debate bubbling up on this topic.  Why?  I really have no idea. In March Dell was able to generate $1,000,000 in revenue and cultivate 100,000 followers for their @delloutlet handle.  [...]

Somebody get Bill Ford to read this

Ford Motor company’s biggest competitive marketing weapon is a doddering 100 year old.  Actually it is about 100,000 doddering 100 year olds. The other day I went to a meeting and the person I [...]

Artificial Flatness

This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow.  I’ve reconstructed our in this blog [...]