2022 Learnings: Key takeaways and essential tools for B2B marketers

2022 Learnings: Key takeaways and essential tools for B2B marketers

It is clear that content has become a major enabler along the path to purchase. Narrative personas, buyer ecosystems, and journey map variations have become essential tools for B2B marketers. They are also the building blocks of content strategy, thought leadership programs, and community engagement. All of which are expected to feature prominently in the coming year.

read more