We just completed analysis of the data from our second annual “State of Online Branded Communities” study. This year, ComBlu researchers scored 78 brands and joined 241 communities. We also “liked” hundreds of FB pages, followed brands on Twitter and participated in lots of engagement activities. Our goal was to “be the member” and understand his or her experience first hand. We also scored each community using our best practices score card. The result is both a quantitative and qualitative look at the online community experience.
Culling through the mountain of information was like running backwards in a marathon on a route filled with pot holes. We needed to carefully and slowly navigate through the data to understand what progress brands are making and how they can potentially do better. It was a long haul with lots of interesting insights and provocative findings.
We’re planning to release the full report next month. In the meantime, watch here for dates for preview webinars. If interested, click here and fill-in the form. In the message box, write: Send report’ and /or ‘webinar dates”.
Principal
Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.
Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.
Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.