Content Optimization Webinar

Highlights from the Forbes Publish or Perish Report

How are CMOs reinventing the marketing function to deliver content at scale?

ComBlu president, Kathy Baughman, was part of the team that created the Forbes Publish or Perish report, which examined the challenges of delivering personalized content experiences.

For the study, more than 300 CMOs were surveyed and another 25 were interviewed to capture real world insights about this critical issue.

A recent WOMMA webinar featured study contributor, Kathy Baughman, who shared trends in developing and optimizing a content publishing function and the ten competencies organizations need to adopt.

She revealed the pain points CMOs feel are roadblocks to achieving success, and offered a vision for content and how it can impact future growth.