Content

THE PENDULUM SWINGS BACK TO IT

2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often [...]

 

A Novel Decision Journey (Part 2)

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in [...]

 

A Novel Decision Journey (Part 1)

Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.”  In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I [...]

 

5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating [...]

 

Keep the Marketing Wheels Turning

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and [...]

 

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis [...]

 

BACK TO BASICS ON SOCIAL STRATEGY

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]

 

Where Does Your Content Journey Lead?

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the [...]

 

Resolve to be customer-centric in 2019

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak [...]

 

Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way [...]