by Peter Duckler | Jul 11, 2011 | Community, Content
My workday always started the same: a venti Starbucks with a side of the top dailies. I came into work at least two hours early to allow for time to devour all the news that’s fit to print. After all, reading a broadsheet on the bus was simply not...
by Colleen Nolan | Jun 28, 2011 | Community
At the School of WOM last month in Chicago I attended several presentations about ethics in social media. I also heard WOMMA Board members and staff talk about defining and upholding ethical conduct in the social media space. While WOMMA’s role in this is important,...
by Brian Costea | Jun 21, 2011 | Community
I’d be willing to bet dollars to doughnuts that every brand out there starts off looking at measurement in the same way: Measuring ROI of their social programs. In fact, brands get so consumed in this one particular measure, that they forget about what’s really...
by Cheryl Treleaven | Jun 16, 2011 | Community
With my 25th wedding anniversary rapidly approaching (yipes), my mind has naturally been on relationships. Thinking back to all the advice we got leading up to that summer day in 1986, it occurs to me that some universal principals apply to building any great...
by Jennifer Voisard | Jun 7, 2011 | Community
A day in the life of social measurement. Several times a day, industry experts tweet about the breaking news, insights, and cool tools on social media measurement. My colleagues curate and share countless pieces of content so that we have insights into the latest and...
by Pam Flores | Jun 2, 2011 | Community
Be honest—how much time do you spend thinking about your actual presence on LinkedIn? Like many others, I joined LinkedIn because it was the networking tool du jour for business professionals. I spent a little time filling in my profile, accepted and sent invites as I...
