Rebrand PerfectServe to align with hospital C-suite executives’ concerns.


  • Differentiate PerfectServe from other hospital-to-physician contact management systems.
  • Promote the benefits of the PerfectServe value proposition to hospital networks.
  • Support sales initiatives with a solid business case and compelling collateral.
  • Create an early mover strategy that educates the marketplace about the PerfectServe solution.
  • Stimulate word-of-mouth.


  • Effectively positioned the concept of “clinical communications” as a new category of healthcare services that warrants attention.
  • Strengthened PerfectServe’s value proposition among prospects and secured new client relationships, including
    a top 10 U.S. health system.
  • Increased company’s marketplace visibility with more than eight million media impressions in six months, including profile stories in top-tier national, local and industry media and feature stories from the country’s top three health industry bloggers.

ComBlu’s Role

  • Created new messaging for website and marketing materials to highlight key benefits relating to patient safety, physician alignment and coordination of care.
  • Nurtured and enhanced relationships with key customers, partners and prospects by developing and syndicating compelling content (e.g., white papers, e-books, case studies, feature news stories, monthly e-newsletters, etc.).
  • Conducted extensive audit of top influencers to introduce and favorably position the company, its case studies and unique perspective on inefficient clinical communications.
  • Developed timely, engaging videos to bring to life the PerfectServe value proposition.
  • Launched and sustained an aggressive influencer program—including national, industry and trade media, communities, bloggers and online news sources—to position senior management as thought leaders and to generate interest in the company’s new product launches.