Microsoft Office Blogs

Launch a Microsoft Office blog that contains best practices in SEO and sharing and socialization of content.

Strategy

  • Develop functionality that highlights the most important content and integrates social media best practices throughout the blog.

Results

  • Created functional specification and developed new blog themes and widgets in three weeks.
  • Provided marketing support for Office 2010’s first anniversary.
  • Changed the model to self-support, thereby eliminating hours of technical assistance.
  • Trained authors to use new independent publishing tools.

ComBlu’s Role

  • Assisted in developing functional requirements.
  • Translated creative into Telligent themes.
  • Developed functionality.
  • Interfaced directly with Telligent.