ComBlu is Sporting a New Look!

  At ComBlu, we believe engagement lies at the nexus of conversation, content and community. Our new website reflects that point of view.   The core of the new website focuses on our key areas of expertise: Content strategy: Developing and operationalizing...

Getting Back to Basics: Branding 101

Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will help redefine the way they—and the industry—do business. Leveraging...

Social Media at the Sochi Games

The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected athletes, their fans and the media in ways they never had before. Two years later in...

ComBlu’s Suite Life

Earlier this month, ComBlu relocated its offices within the John Hancock Building in Chicago. It wasn’t terribly traumatic, as we simply moved to a smaller space on the same floor. While my colleagues who led the charge may have a different opinion on the trauma...