Elevating the Content Conversation

The one thing that is constant in our work is this: we repeatedly hear the same challenges and issues that organizations face when trying to scale content strategy. Recent discussions focus on how AI and machine learning will take content marketing to the next level...

The Customer Journey Is Never Done

The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in this cartoon that he created. Solis emphasized the need to understand...

Content Bingeing Redux

One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee’s discussion about content bingeing. Last year, we published a post about Content Bingeing in a B2B World;  it was interesting to hear another voice on the topic. One of the...

WOMMA Talk 360

No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost faith with most institutions including government, the news media and business. So who is...