Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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A Novel Decision Journey (Part 2)

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in [...]

A Novel Decision Journey (Part 1)

Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.”  In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I [...]

5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating [...]

Keep the Marketing Wheels Turning

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and [...]

POWERING THROUGH UNCERTAINTY

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter of weeks since [...]

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis [...]