by Jennifer Voisard | Aug 12, 2021 | Content Strategy
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...
by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...