by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
by Jennifer Voisard | May 12, 2020 | Content
Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.” In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I call a Novel Economy. Novel means new and unusual and that accurately describes...
by Jennifer Voisard | Mar 31, 2020 | Content
Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating their kids, customers are taking advantage of found time to catch up...
by Cheryl Treleaven | Mar 24, 2020 | Content
Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and emerge healthy as individuals, communities and businesses. One such piece recently...
by Cheryl Treleaven | Mar 18, 2020 | Community
On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency. In a matter of weeks since the first reported cases in Wuhan, local and federal governments have...