Archive

Monthly Archive for: " October , 2020"

HR Tech Conference: 5 Trends to Watch

I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state [...]

 

THE STATE OF DIGITAL CX REPORT: HR TECH

How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of [...]

 

THE PENDULUM SWINGS BACK TO IT

2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often [...]

 

5 Resources to Help Guide Content Strategy in the New Normal

In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful communications that [...]

 

Juneteenth: Listen, Learn & Reflect

Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect on African-American [...]

 

A Novel Decision Journey (Part 2)

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in [...]

 

A Novel Decision Journey (Part 1)

Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.”  In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I [...]

 

5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating [...]

 

Keep the Marketing Wheels Turning

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and [...]

 

POWERING THROUGH UNCERTAINTY

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter of weeks since [...]