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Where Does Your Content Journey Lead?

Where Does Your Content Journey Lead?

by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...

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