by Cheryl Treleaven | Jun 29, 2018 | Content Strategy
The one thing that is constant in our work is this: we repeatedly hear the same challenges and issues that organizations face when trying to scale content strategy. Recent discussions focus on how AI and machine learning will take content marketing to the next level...
by Cheryl Treleaven | Jun 12, 2018 | Content Strategy
Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision journey which, in turn, informs their content, marketing and sales enablement plans....
