by Cheryl Treleaven | Dec 19, 2018 | Content Strategy
This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote...
by Cheryl Treleaven | Oct 30, 2018 | Content
This post was written by ComBlu partner Steven Keith, Founder of CX Pilots. Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the Client Experience movement without too much distraction from...
by Jennifer Voisard | Sep 27, 2018 | Content Strategy
Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor of DIY digital evaluation. And, study after study shows that the buyer/vendor gap...
by Cheryl Treleaven | Sep 11, 2018 | Community
As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been humbled by the stories of courage by everyday heroes – like a 24-yr old...
by Jennifer Voisard | Sep 4, 2018 | Content, Trending Topics
This post has been republished on September 4, 2018. In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is the evolved and...