by Cheryl Treleaven | Apr 18, 2017 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to help companies evaluate their organizational and operational...
by Cheryl Treleaven | Apr 4, 2017 | Content
In modern marketing, journeys replace the traditional funnel as a more dynamic tool that provides insights into each member of a buying team. The funnel is too linear for today’s more active and self-directed buying cycles. People do not move along the...
