by Cheryl Treleaven | Feb 23, 2016 | Content
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
by Cheryl Treleaven | Feb 16, 2016 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. The digital evolution has changed how organizations conduct business. There’s a lot of change happening: customers now have new ways of communicating using social media, forums...
by Cheryl Treleaven | Feb 2, 2016 | Content
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be Harder to Achieve in 2016. It would be wise to heed his counsel. The...