by Cheryl Treleaven | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
by Cheryl Treleaven | Nov 3, 2015 | Content
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand...